Pop-up · Showroom · Brand events · Maresme, Barcelona
A distinctive venue for product launches and premium brand events.
5
Exclusive villas
<30'
From Barcelona
100%
Venue privacy
Versatile indoor and outdoor spaces
More and more brands are looking for distinctive places to connect with their customers. A pop-up or showroom needs a space that conveys the brand’s values from the very first moment.
Finding the right venue can make the difference between just another event and an experience that strengthens a brand’s value. At Calma Villas, we offer venue hire for brand events, pop-ups, showrooms, product presentations, and corporate experiences in exclusive villas and country houses just minutes from Barcelona.
Our properties are not conventional event rooms or impersonal spaces. They are Mediterranean villas with unique architecture, private gardens, designer pools, and beautifully maintained grounds, bringing character, exclusivity, and a visual setting rarely found at other event venues.
Outdoor + IndoorNatural lightExclusive use of the villaTeam accommodation30 min from BarcelonaNo public permits required
Venue hire for all kinds of brand events
From a weekend pop-up to a three-day collection launch, or a brand presentation in a distinctive setting. Every brand event has its own requirements. Our villas adapt to them all.
01
The pop-up people remember is the one held in a 15th-century country house in the Maresme, where customers arrived for a private experience rather than a shopping trip to Passeig de Gràcia. Rent the entire villa for your fashion, lifestyle, food, or any other pop-up where atmosphere matters. From one day to a week, with full access to all indoor and outdoor spaces.
Advertising Fashion and lifestyle Gastronomy
02
A showroom in an exclusive Mediterranean villa makes a statement about your brand’s positioning. Buyers, distributors, and media guests experience more than the collection: they immerse themselves in a setting that brings the brand’s world to life. Interiors filled with natural light, photogenic outdoor spaces, a reception area, and optional bespoke catering for a completely private collection presentation.
Single-brand Multi-brand Unique spaces Flexible setup options
03
For launches that need a memorable moment, as well as a venue. Exclusive use of a private villa, bespoke event production, gourmet catering, ambient lighting, and a photography area with natural light. Everything is designed to put the product centre stage, with the setting providing the perfect backdrop. Ideal for luxury, premium, and lifestyle brands looking for an event that generates media coverage and high-quality brand content.
Distinctive spaces Launch venues Press and media
04
Seasonal presentations, press events, press days, and gatherings with influencers or specialist media. A setting that inspires organic content from the moment guests arrive: a photogenic garden, a pool, and historic Mediterranean architecture. The kind of venue that becomes the backdrop to every photo shared, amplifying the impact of your communications investment.
Press day Influencers and UGC Brand presentations Organic content
05
Immersive brand experiences, activations for your customer community, VIP events for your top customers, or brand gatherings that build loyalty. A private villa in the Maresme lets you create an entire world around your brand, with a level of personalisation that no shared venue can match.
Brand experience VIP clientsImmersive experience
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The client dinner that becomes the event of the year. A private Mediterranean villa, a chef-designed menu, bespoke décor inspired by your brand’s world, and the intimacy only an exclusive-use venue can offer. For agencies, luxury brands, and companies that give their best clients the treatment they deserve: an experience you can’t book at any restaurant.
Private dinners Chef-designed catering VIP clients
Our locations
Each villa has its own visual character. All offer complete exclusivity, natural light, and an atmosphere that tells your brand’s story.
Let’s talk about your production
Tell us the type of event, the number of guests, and the atmosphere you want to create. We’ll respond with a personalised proposal within 24 hours.
What people say
We’d been holding our team building events at the same venue for years. cAlma completely transformed the experience. The team came back with an energy I hadn’t seen in a long time.
We’d been holding our team building events at the same venue for years. cAlma completely transformed the experience. The team came back with an energy I hadn’t seen in a long time.
We’d been holding our team building events at the same venue for years. cAlma completely transformed the experience. The team came back with an energy I hadn’t seen in a long time.
Frequently asked questions
The price varies depending on the villa, the duration of the event, and the services included. We offer hourly, half-day, and full-day rates tailored to your brand event. Request a personalised quote through the form, and we’ll respond within 24 hours.
Yes. When you hire a cAlma villa for your pop-up, showroom, or brand event, the space is entirely yours throughout the event. No other groups, no outside visitors, no interruptions. Complete privacy for a seamless brand experience from start to finish.
Our villas are ideal for fashion and lifestyle pop-ups, single-brand or multi-brand showrooms, product and collection launches, brand presentations and press days, brand activations, brand experiences, and VIP client dinners. Essentially, any event where the atmosphere of the venue forms part of the brand’s message.
All our villas are in the Maresme, less than 30 minutes from Barcelona by car. The perfect distance for guests to travel comfortably from the city while retaining the surprise of a completely different setting. The journey is part of the experience.
Yes. We work with a network of suppliers specialising in premium catering, floristry, photography, lighting, and event production. You can manage your own suppliers—the villa is equipped for this—or ask our team to coordinate the entire event production.
Yes. Many of our clients combine their brand event with a photo or video shoot on the same day. Our villas offer indoor and outdoor spaces with exceptional natural light, historic architecture, and unique Mediterranean surroundings that naturally lend themselves to high-quality brand content.
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